Improovy · second meeting

Proof, not
promises.

Everything on these pages is pulled from the same system your account would run on — real contractors in the UAE, their real numbers, and their phone numbers so you can check us without us in the room.

Figures as of 8 September 2026
Source: Improovy platform database
Your app: app.improovy.ae
01
The gap

The work is not the problem. Online, nobody knows you exist.

People are looking for your trade in Dubai today — on Google, on Maps, on Instagram. That work goes to whoever is visible there. And you told us you can take one or two more projects right now.

Where they look for youCheck it now, on your own phoneWhat our contractors have there
Google search"fit out company Dubai", your area, your trade Search it in front of us. Count the pages before your name appears. 279 articles liveon the owner's own website
Google Maps & reviewsthe profile people tap to get directions Open your listing. How many reviews? How many photos? Last post? 1,280 direction requests128 reviews tracked, 39 answered
Instagramwhere a client checks you are real before he calls Open your account. What is the date on the last post? 175 posts publishedfour a week, approved by the owner
1–2 projects
Capacity you told us is free right now
×
AED 100,000–200,000
What one of those projects is worth to you
=
AED 100,000–400,000
Not booked this month. An empty month does not come back.

Cost to go after it: about AED 75 a day — on your own card, in your own ad account.

The four companies on sheet 03 keep that pipeline full for about AED 2,260 a month — AED 75 a day, on their own card. Counts on the right: database rows, 8 September 2026.

02
What we produced

What the platform actually did

Not a forecast. Every figure here is a counted row in our database on 8 September 2026, across every contractor account we run — and the pictures are the real output, published on real profiles.

Instagram post published for La Casa Line Decoration
175social posts publishedWritten, designed, approved by the owner in the app, posted to their Instagram and Facebook.
SEO article live on lacasadesign.ae
279articles live on their own sites1,000–1,500 words each, with the owner's name, licence number and Google rating on the page.
Google Business post published for Monde
136Google Business postsPlus 128 reviews tracked and 39 answered in the owner's voice, with his approval.

Sheets 05 and 06 show these one by one — the actual posts, the actual articles, the actual reviews.

And the part that saves you the hours
46s
Median time to answer a lead's WhatsApp message
646/648
Replies sent inside two minutes
345
Replies sent outside 9–18 Dubai time — nights, Fridays, while you were on site
3,096
Messages from leads handled without you typing one
1,280
Direction requests — people navigating to a client's address

Every figure above is a count we can open on screen, per client, in the app. If a number looks small for your trade, ask — some accounts are eight weeks old.

03
Money in, money out

What they put in. What came back.

Ad spend is read straight out of each company's own Meta ad account — not our estimate. Every ad figure here is per month: nobody spends more than AED 100 a day. The results next to it are the whole total since we started with them. Contract values are the figures the owners gave us for the jobs they signed off these leads.

Source Links Technical Services
Technical services · Dubai · ran 23 May – 11 Jul
262×on ad spend
AED 1,950
a month on adsAED 65 a day · ran 33 days, 23 May – 11 Jul
95
lead conversationsAED 23 per lead · 83 marked interested
AED 560,000
one contract signedfrom a lead the assistant answered

With the platform fee on top, the whole thing cost about AED 2,360 a month — still 119× back.

La Casa Line Decoration & Fit-out
Villa fit-out · Dubai & Sharjah · ads since 30 Jul
87×on ad spend
AED 2,545
a month on adsAED 85 a day · running 38 days so far
112
lead conversationsAED 29 per lead · 17 site meetings booked
AED 280,000
two projects signedboth from this year's leads

Everything else — website, 57 articles, 27 posts, Google profile — ran on the same AED 1,290 a month.

Just Right Interior Decoration
Vanities & joinery · Dubai + Abu Dhabi · ads since 23 Jul
21×on ad spend
AED 1,590
a month on adsAED 53 a day · running 46 days so far
90
lead conversationsAED 27 per lead · 19 interested
AED 50,000
first job signed14 more quotations still out

Those 14 open quotations are the part that hasn't landed yet — it is seven weeks in, not seven months.

Monde
Interiors & furniture · Dubai · ads since 10 May
32×on ad spend
AED 2,955
a month on adsAED 99 a day · running four months
265
lead conversationsAED 36 per lead · 14 meetings, 13 quotations
AED 300,000
two projects signedAED 140,000 and AED 160,000

Four months at about AED 3,000 a month, and it shows the shape of it: a steady flow of work, not one lucky contract.

AED 2,260
average ad spend a month per company — between AED 53 and AED 99 a day
AED 1,190,000
signed off those leads — the total for all four since May
Started a few weeks ago — too early for contracts, not too early for leads
42
Round Triangle Decoration — lead chats in 17 days at AED 89 a day (≈ AED 2,670 a month, AED 36 per lead)
21
Lilli Palmer Building Contracting — lead chats in 17 days at AED 96 a day (≈ AED 2,880 a month), 62 reviews collected

Ad spend, lead counts, meetings and quotations come from the live accounts and the CRM as of 8 September 2026. Signed contract values are what the owners told us — call them and check (next sheet).

04
Their website

Their own website — selling while they are on site

We build it, host it, write for it and keep it working — on the same monthly fee. Their trade, their areas, their licence number, their phone. The domain is theirs: if they ever leave us, the site and every article on it stay with them.

Homepage of lacasadesign.ae, built by Improovy
lacasadesign.ae — we built it, live since May. Their price promise, their founder's words, our page to keep working.
The same page on a phone, with Call, WhatsApp and Get Quote pinned to the bottom
The same page in a client's hand — Call, WhatsApp and Get Quote never leave the screen.
Weeksfrom an empty domain to a live site — and nothing for you to write
279articles live on client domains, pulling in the people who type the question into Google
46smedian answer when someone taps WhatsApp on that page — nights, Fridays, while you are on site
Homepage of justrightvanities.ae, built by Improovy
justrightvanities.ae — live since July, with a price calculator on the page.
Homepage of the site built for Lilli Palmer Building Contracting
Lilli Palmer — built in August, aimed at two communities only: Arabian Ranches and The Springs.

All three addresses are live — open them on your phone.

05
Posts & articles

The posts and the articles — not a description of them

Every one of these went out in the last few days, on the client's own account, after the owner tapped approve in his app. Open any of them on your phone right now.

Instagram · published this week
lacasalinedesign
Dubai, United Arab Emirates
···
Finished bathroom post published for La Casa Line Decoration
💬

lacasalinedesign Quiet mornings start here. A floating wood-grain vanity, white quartz countertop, vessel sink and soft LED light behind the mirror… view post

4 September 2026
expertmonde.abc
Dubai, United Arab Emirates
···
Office meeting room post published for Monde
💬

expertmonde.abc This meeting room didn't start as a mood board. It started as a fixed quote… WhatsApp us at +971 54 494 1092 for a free fixed-price quote. view post

6 September 2026
round_triangle_decor_llc
Dubai, United Arab Emirates
···
Commercial reception post published for Round Triangle Decoration
💬

round_triangle_decor_llc Every surface in a commercial reception does double duty — it welcomes clients while taking daily wear… view post

4 September 2026

Four posts a week per client, each with the caption written for their trade, their area and their phone number. The owner sees the draft in the app and taps approve — or asks for a change.

Articles on their own domain — tap any title, they are live
lacasadesign.ae
1,523 words · live since 3 July
blog.mondeabc.ae
1,103 words · live since 24 August
lacasadesign.ae
997 words · live since 3 August
blog.mondeabc.ae
1,304 words · live since 28 August
Article page on blog.mondeabc.ae
This is how one of them looks: the owner's name and licence on the page, a real cost table inside, and a quote button at the end. Not a blog post — a page that answers what people type into Google.
06
Google & reviews

The Google profile — posted, answered, kept alive

This is the part contractors usually never touch after the day they open it. It is also the part that puts 1,280 people into a car, driving to a client's address.

Google Business posts · published this week
Monde · Google Business Profile
Posted 7 September 2026
···
Google Business post published for Monde

Planning a Cat B office fit out in Dubai? Most projects take 6–10 weeks once permits are in place, but your cost can shift significantly depending on MEP works, finishes and building requirements…

Live on their Google listing
La Casa Line · Google Business Profile
Posted 4 September 2026
···
Google Business post published for La Casa Line Decoration

Planning a villa renovation in Dubai? The first question is always the same: what should it actually cost per square metre in 2026? Our new price guide gives you real AED ranges…

Live on their Google listing
Lilli Palmer · Google Business Profile
Posted 5 September 2026
···
Google Business post published for Lilli Palmer Building Contracting

Fresh from a current bedroom renovation: a calm, contemporary sleep space taking shape. The upholstered blue bed anchors the room while our team works around it…

Live on their Google listing
Real reviews, and the reply we drafted for the owner
★★★★★
Syed Amaan · Just Right Interior Decoration

"Our new bathroom vanity looks beautiful. The custom top fits perfectly. We hired Just Right for the job. The workers were careful and clean."

Replied for the ownerSyed, a clean work area and a top that fits perfectly shows the whole job was handled properly. The team will be glad you noticed that.
★★★★★
Hamza Ali · Lilli Palmer Building Contracting

"We had our whole flat done by them. New kitchen, both bathrooms and fresh paint all over. They started on the day they said and kept me updated every few days."

Replied for the ownerHamza, good to hear the whole flat came together the way you wanted. A full kitchen, two bathrooms and paint is a big lift.
★★★★★
Muhammad Karim · Monde

"The new ceiling looks clean and straight. I brought Monde to do the painting in the villa bathroom. They finished in one day and did not delay us."

Replied for the ownerA clean ceiling line and a one day turnaround are the mark of a small job done right. Glad the villa bathroom landed that way for you, Muhammad.

128 reviews tracked across the accounts, 39 answered. Every reply is drafted for the owner and held until he approves it in the app — nothing is posted in his name without his tap. Lilli Palmer collected 62 reviews in their first three weeks.

07
Call them

Don't take our word. Take theirs.

These are contractors in your city, paying us every month. Call any of them and ask what actually changed. We are not on the call.

La Casa Line Decoration Design & Fit-out
With us since 12 May 2026 · lacasadesign.ae · ask about the article programme and lead replies
Owner's line+971 58 867 2244
Just Right Interior Decoration LLC
Amritbir Singh Sabherwal · since 25 Jun 2026 · justrightvanities.ae · ask about the WhatsApp assistant
Owner's line+971 54 483 3966
Round Triangle Decoration Co. L.L.C
With us since 6 Aug 2026 · roundtriangle.ae · ask how onboarding went
Owner's line+971 50 786 0555
Lilli Palmer Building Contracting
With us since 11 Aug 2026 · lillipalmer.com · ask about reviews and the Google profile
Owner's line+971 50 709 8676
08
Your app

Open it on the drive back from site

Every client gets their own app at app.improovy.ae — installed on the home screen, push notification the second a lead comes in. Below is what the four main screens hold.

Leads screen of the client app Leads screen, scrolled Tasks screen Google post waiting for approval Second post waiting for approval WhatsApp assistant instructions Monthly report: leads, posts, reviews Latest Google review and website numbers What people search to find you

Live account · Monde · Dubai · 9 Sep 2026

  • LeadsEvery enquiry with its source, newest first. 3 today, 54 this month — and it flags the ones nobody has a next step on.
  • TasksThe follow-ups the system put on the owner: who to call, when. Overdue ones sit at the top in red until they are done.
  • PostsWhat we wrote for Instagram, the website and the Google profile — waiting on one tap from you before it goes out.
  • AssistantThe exact instructions the WhatsApp assistant follows, in plain words. You read them, you correct them.
  • ReportsLeads by month, reviews, ad spend, and the real search terms people typed on Google before they found the company.

Real screens from a live client account — Monde, an office and restaurant fit-out company in Dubai, September 2026. Nothing here is a mock-up. Your own app sits on app.improovy.ae, on your home screen, with your numbers in it.

09
How we work

We run this online. Here is why that is the strong part, not the weak one.

Let's put it on the table before you have to ask it. Nobody from our team is going to sit in your office every Tuesday. Everything you have seen runs from a system, on your accounts, with one person in your WhatsApp group. What we do come for in person is the trade itself — the workshops, the sites, the meet-ups.

Contractor meet-up organised by Improovy in Dubai
One of our contractor meet-ups in Dubai. Fifteen owners in one room, comparing what actually brings work in — this is where most of what we build comes from.
2,000+
UAE contractors in our WhatsApp community, across 26 groups — the largest fit-out community in the country
50
Contractor accounts running on the platform right now
100%
Contractors. No restaurants, no clinics, no gyms — one trade, learned properly
01

You can check us without us in the room

Four owners, four phone numbers, on sheet 07. Their sites, their Instagram, their Google listings are all live and linked in this deck. An agency you can only judge by a meeting is the one to worry about.

02

One person, in your WhatsApp group, same day

Not a portal, not a ticket number. Your account manager sits in a group with you and your foreman. You will hear back the same way your clients hear back from us: fast.

03

Everything is in your name from day one

Your ad account, your Google profile, your domain, your WhatsApp number, your Instagram. We are logged in as a partner, not as the owner. If you ever stop, nothing walks out of the door with us — that is the real protection, not a face in your office.

04

Nothing goes out without your tap

Every post, article and review reply waits for you in the app. You are approving from your phone anyway — from site, from the car, from another country. So are we.

In their workshops, not on a call
10
The honest part

What we will not promise you

Everything before this sheet is the good news, and all of it is checkable. Here is the other half, said before you pay rather than after. We are not magicians — we are a system and a team that turns up every day.

01

There is someone cheaper. There always will be.

You will be offered this same list of services for around AED 1,000 a month, usually by one freelancer or a small team abroad. That offer is real and we will not pretend otherwise. What they do not have is the system you have just seen working — and the four years of learning which lead in this trade is worth answering. Cheaper means somebody learns that on your budget: your leads, your ad money, your name on the posts while they practise.

02

Ads cost money on top, and that money is yours

The ad budget goes on your own card, in your own ad account, in your name. Our clients above run between AED 50 and AED 100 a day — that is what produced every contract on sheet 03. Nothing happens on a zero budget.

03

Google does not move in week one

Articles and the Google profile take about three months to show. The leads in the first weeks come from ads and from answering fast — the search traffic arrives later and then keeps arriving.

04

We bring the enquiry. You still have to sell

The assistant answers in under a minute, qualifies and books. It cannot quote your job, visit the villa or shake a hand. Just Right has 14 quotations still sitting out — that part is the owner's.

05

Some leads will be rubbish

Of Monde's 265 conversations, 66 were junk and 42 never replied. That is normal, it is visible to you in the app, and it is why we count contracts rather than clicks.

If any of this is a deal-breaker, better we find out now — say it out loud and we will tell you honestly whether this is for you.

11
Price & next step

What it costs, and what happens in the first two weeks

One plan · everything included
AED 1,290 / month
  • WhatsApp assistant answering leads in under a minute, day and night
  • Google Business Profile run for you — posts, photos, review replies
  • SEO articles published on your own domain
  • Social content published for you, approved in the app
  • Ad campaigns run from your own ad account
  • Call recordings and follow-up reminders
  • Your own app, and a monthly report
No lock-in

Month to month. No setup fee, no annual contract, no penalty for stopping.

Your ad account, your Google profile, your domain and your WhatsApp number stay in your name from day one — so leaving costs you nothing but the notice.

Ad budget is separate and always sits on your own card, in your own ad account. We never run your ads through ours.

Day 1

We connect what already exists

Google profile, website, WhatsApp number, ad account. You approve access from your phone; nothing is created behind your back.

Day 3

The assistant goes live on your number

First leads answered in under a minute. You watch every message in the app and can take over any chat with one tap.

Day 7

First content published

Articles on your domain, posts on your profile, review requests going out to finished jobs.

Day 14

We sit down with the numbers

Leads in, response times, what Google shows. If it isn't moving, you'll hear it from us first.

Open the app we'd set up for you →
Improovy · Dubai, UAE · figures pulled from the platform database on 8 September 2026 · app.improovy.ae